Something structural is shifting in consulting - and the firms paying attention are rethinking how they staff, price, and deliver client work as a result.
Clients are pushing back on people-heavy, time-and-materials engagements. They're asking harder questions about what they're actually paying for, and in some cases they're building internal capabilities rather than renewing multimillion-dollar consulting contracts. The era of charging by the hour for work that AI can now accelerate dramatically is under visible pressure - and the consulting industry is feeling it.
Nowhere is this tension more acute than in financial services technology delivery, where data migration sits at the center of nearly every major transformation program. It's the workstream that consumes the most analyst hours, carries the most project risk, and is most likely to determine whether a client engagement ends with confidence or – in the worst case – with a lawsuit.
The firms finding a path forward are the ones investing in AI-powered delivery capabilities - not as a marketing claim, but as a genuine operational shift that changes what they can promise and reliably deliver.
The numbers behind the shift are striking. Business Insider reported in November 2025 that McKinsey disclosed roughly a quarter of its global fees now come from outcomes-based arrangements - a notable departure for an industry where traditional time-based billing has dominated for decades. EY's leadership has openly acknowledged the same pressure, with executives suggesting that AI could push consulting toward a "service-as-software" model where clients pay for results rather than labor. PwC, meanwhile, reduced its global headcount by more than 5,600 in 2025 - a signal that the people-heavy delivery model is already under structural strain.
The underlying tension is straightforward: AI makes consultants dramatically more productive, but most revenue models still depend on billable hours. A task that once required 60 hours can now be completed in 6. If firms deploy AI aggressively, they either earn less revenue for the same work or they have to fundamentally rethink how engagements are scoped and priced.
Buyer expectations are shifting - clients increasingly want to pay for results. The pressure is real and it's intensifying. Consulting firms that once relied on junior teams to churn through data-heavy work are now discovering that clients can replicate that output with an off-the-shelf AI tool and a couple of their own analysts - and they're asking why they should keep paying consulting rates for it.
The pressure on consulting firms isn't only coming from pricing conversations. It's coming from clients who are done absorbing the cost of programs that don't deliver.
In September 2025, Zimmer Biomet filed a $172 million lawsuit against Deloitte Consulting over a botched SAP S/4HANA implementation. The complaint alleged that Deloitte misrepresented its capabilities, assigned undertrained and constantly rotating offshore teams, and concealed system defects before a July 2024 go-live that left the company barely able to ship products, issue invoices, or generate basic sales reporting. The total damages sought included $94 million in fees paid to Deloitte, $15 million in additional remediation invoiced by Deloitte itself, and $72 million in Zimmer Biomet's own post-go-live costs.
The case is still working through the courts. But regardless of outcome, it illustrates a broader dynamic: clients are no longer absorbing failed technology programs quietly. They are quantifying the damage and pursuing accountability. And for the consulting firms delivering these programs, the risk profile of a poorly managed implementation has grown considerably.
In financial services -- where a data error doesn't just cause operational disruption but can trigger regulatory scrutiny, client relationship damage, and audit findings - the consequences of delivery failure are even more pronounced. A migration that goes wrong at a bank or asset manager isn't just a project problem. It's a systemic risk event.
Financial services technology programs put consulting teams in a particular bind. The work is genuinely complex, the data is dense, and the tolerance for error is narrow - yet the pressure to compress timelines and control costs is as high here as anywhere.
Consider what a typical data migration engagement looks like in this space. A bank modernizing its legacy infrastructure, an asset manager consolidating data after an acquisition, or an insurance carrier migrating off a legacy policy administration system - each arrives with decades of client data stored in formats that weren't designed for portability. Position histories across multiple asset classes. NAV records from prior administrators. Interest calculations embedded in COBOL modules that haven't been touched since the 1990s. Counterparty hierarchies full of historical exceptions and overrides.
The consulting team's job is to move all of that accurately, quickly, and in a way that satisfies both the client's operational requirements and the regulatory frameworks that govern their data. BCBS-239 for global systemically important banks. ORSA and Solvency II for insurers. The compliance dimension means that reconciliation isn't just a technical milestone - it's an evidence-gathering exercise that regulators will review.
And yet, this is precisely the work that has traditionally been done manually: analysts comparing schemas side by side, writing transformation rules by hand, iterating with target systems through slow feedback loops. It's time-intensive, expertise-dependent, and difficult to scale.
A significant share of financial services programs involve migrating data off legacy systems - mainframes running COBOL, AS/400 environments running RPG, or custom platforms whose original developers retired years ago. For consulting teams, this creates a structural challenge that sits upstream of everything else: the source system is a black box.
The business logic governing how data is calculated, transformed, and stored in these systems was often never externally documented. It lives in the code - in tens of thousands of COBOL modules, in conditional branching logic written to solve a specific business problem and never touched again. When a consulting team needs to understand why a risk calculation produces a particular result, or how two legacy fields need to be combined before they can map to a target schema, they often have no reliable starting point.
The traditional answer has been to engage the institution's mainframe specialists - a small, typically overburdened group who are simultaneously managing live operations and fielding questions from the migration project. Analysis that should take days can take weeks. And when those specialists retire, the institutional knowledge goes with them.
Contextual data lineage changes this calculus entirely. AI-powered platforms can parse thousands of COBOL or RPG modules and surface the calculation logic, data flows, field relationships, and branching conditions embedded in legacy code - in minutes rather than months. For consulting teams, this means arriving at the analysis phase with a structured, searchable map of what the legacy system actually does, before a single record is moved.
That foundation changes everything that follows. Learn more about what contextual data lineage reveals in legacy financial systems.
For consulting firms navigating the shift toward outcomes-based pricing, AI-powered data migration tooling offers a concrete path to better margins and better delivery - simultaneously.
The efficiency gains are measurable and meaningful. Business analysts on AI-assisted migration projects work up to 6x faster. Migrations complete up to 80% faster overall. and the work that once required senior technical resources increasingly flows through analysts with the right platform behind them.
In a financial services context, these gains show up in specific, high-stakes ways:
For consulting firms, the deeper advantage is structural. Zengines is the single source of migration truth -- where every decision is made, every rule is stored, and every teammate works from the same live picture. Profiling feeds mapping. Mapping feeds transformation. Transformation feeds testing. The engagement lives in the platform, not in any one person -- which means it's scalable, transferable, and consistently deliverable regardless of who is staffed on the next one.
The shift to outcomes-based delivery isn't just a pricing conversation - it's an operational one. Firms can't credibly commit to delivery outcomes on fixed-fee or risk/reward structures if their underlying methods are still dependent on manual, labor-intensive processes that are inherently unpredictable.
This is the core reason why AI tooling matters so much for consulting firms right now. It's not about replacing consultants - it's about giving delivery teams the infrastructure to make commitments that they can keep. When field mapping is AI-assisted, reconciliation is automated, and data quality is profiled upfront, project timelines become far more predictable. And predictability is the prerequisite for outcomes-based pricing.
Firms building these capabilities are finding that they compete differently. They can take on fixed-fee engagements with genuine confidence rather than aggressive contingencies. They can staff programs leaner without sacrificing quality or pace. They can have more credible conversations with financial services clients who have been burned before and are scrutinizing methodology more carefully than they used to.
The Big 4 and major systems integrators are all investing in AI platforms - EY's AI Agentic Platform, Deloitte's Zora AI, KPMG's and PwC's respective investments - but rolling out new tooling across thousands of staff, multiple service lines, and global operations takes time.
The firms moving fastest are the ones being strategic about where AI solves the most acute delivery problems first. In financial services technology programs, that means data migration and legacy system analysis.
Financial services clients have long memories when it comes to failed implementations. Many have lived through at least one program where data issues surfaced late, caused delays, and required expensive remediation. They ask harder questions in proposal stages now, and they're paying close attention to how prospective partners describe their methodology - not just their credentials.
Consulting firms that can demonstrate AI-powered migration capabilities as a concrete, operational practice - not just a line on a capability slide - are differentiating themselves in a market where the work is increasingly scrutinized and the pricing conversation is shifting. That differentiation translates directly into faster delivery, lower cost, reduced probability of late-stage surprises, and more defensible outcomes for clients whose data environments are regulated and complex.
The firms that navigate this moment well won't be the ones that simply talk about AI. They'll be the ones that have embedded it where delivery risk is highest - and in financial services technology programs, that starts with data.
For more on the specific challenges that make legacy financial system migrations difficult to de-risk without the right tooling, see Why It's So Hard to Leave the Mainframe.
Zengines partners with consulting firms and systems integrators to accelerate data migration delivery, unlock legacy system business logic, and produce the audit-ready documentation that financial services clients and regulators require. Schedule a demo to see how it works, or explore our resources library for more on AI-powered data conversion and contextual data lineage.

In this episode of the Finovate Podcast, host Greg Palmer sits down with Caitlyn Truong, CEO and Co-founder of Zengines, fresh off the company's Best of Show win at FinovateSpring 2026.
Caitlyn traces her path from hardware and software engineering in telecom to financial services consulting, where she and her co-founders kept running into the same gap: critical business logic locked inside legacy core applications written in COBOL, RPG, and PL/1. With 92 of the top 100 banks running COBOL mainframe cores and over half of credit unions and regional banks operating on RPG cores, that black box isn't an edge case — it's the industry norm.

There is a rule that has been on the books for over a decade, and almost nobody outside of risk and compliance teams has ever heard of it: BCBS 239. It is not a catchy name. But the idea behind it is one of the more sensible things to come out of the post-2008 regulatory response: banks should be able to explain where their risk numbers come from.
Not approximate. Not eventually. Be able to trace a number back to its source, on demand, and show the path it took to get there.
That standard came into force for the world’s largest banks in January 2016. Almost ten years later, only a handful of the 31 global systemically important banks (G-SIBs) have reported full compliance. The ECB’s RDARR Guide, published in May 2024, named data lineage as one of seven priority areas still holding institutions back, and said it expects remediation work to continue through 2027.
I want to make the case that this isn’t a story about banks dragging their feet, or regulators failing to enforce something. It’s a story about a rule that was right, running into a technical wall that was real.
If you’ve spent time around a bank’s core systems, you already know what the wall looks like. Decades of COBOL or RPG, written and rewritten by people who retired years ago, running calculations that nobody currently on staff can fully explain. Ask a team to trace how a specific risk figure was derived, and the honest answer is often: we’d need a few months, and a few of our most senior mainframe engineers — who are also the people we can least afford to pull onto this.
That’s not a compliance excuse. It’s a real description of how these systems work. Logic gets buried inside modules that branch into other modules, which branch into more, written in a language most engineering schools stopped teaching in the 1990s.
So banks have been stuck between a standard they understand and largely agree with, and infrastructure that makes meeting it genuinely hard. Regulators have been patient about this — I think correctly — because the alternative, demanding visibility into systems that were close to a black box, wasn’t realistic.
I run a company called Zengines. We built technology specifically to deal with this wall: parsing legacy code at scale, tracing how data moves through mainframes and AS/400 applications, and surfacing the business logic that’s been buried inside them for decades — with the context needed to make it usable.
At one Fortune 100 financial institution, we’re currently working through hundreds of thousands of COBOL modules, some of them tens of thousands of lines deep, netting out to tens of millions of lines of code. Questions that used to take a mainframe specialist months to answer — tracing a variable by hand through branch after branch — can now be answered in seconds. An analyst can ask the system directly where a number came from, instead of opening a ticket and waiting. That same self-service access lets teams build their own understanding, and answer questions from regulators and transformation programs directly.
I’m not suggesting this solves everything BCBS 239 asks for. Governance, and the behavioral discipline of actually using data management tools once you have them — those still take sustained organizational effort, and always will.
But the specific claim that legacy mainframes are too opaque to document fully? That claim is no longer true, at least not in the way it used to be.
I’d guess most people reading this don’t work in regulatory compliance.
If you’re a CDO, a CIO, or a risk leader at a bank with a mainframe at its core, BCBS 239 is probably one item on a long list. But the underlying question — can we actually explain how our own systems work? — isn’t a regulatory question. It’s a basic operational one. It’s the same question that determines whether you can trust the data going into a new AI initiative, whether you can defend a number in front of your own board, and whether the next system migration breaks something nobody saw coming.
Lineage has quietly become a prerequisite for almost everything banks are now trying to do with their data. Most executives don’t ask for it directly, because they don’t think to ask — they ask for the AI use case, or the modernization roadmap, or the faster reporting cycle, and lineage turns out to be the thing standing between them and any of it.
I don’t think this is a story that needs villains. The standard was right. The barrier was real. What’s changed is narrower, and more hopeful: the wall that made the standard so hard to meet has a way through it now.
If you’re a regulator, I’d offer this as something worth knowing: the technical excuse has less weight than it used to. If you’re an executive at a bank still living with this problem, I’d offer something more direct — this is more solvable, and more quickly, than you’ve been told.
Either way, the goal was never the regulation itself. It was being able to look at your own systems and actually understand them. That’s now a lot closer than it’s been in years.
Sincerely,
Caitlyn Truong
CEO, Zengines

At industry conferences this year, I’ve spent dozens of hours inside conversations with CEOs, CDOs, CIOs and operating executives across financial services. When I ask what’s keeping them up at night when it comes to their data, the answer is remarkably consistent: data access. They want data more accessible, faster, in more usable form, in more places, with fewer gatekeepers.
What's notable is what they don't ask for. Not trustworthiness. Not audit-ability. Not the ability to defend a number to a regulator without calling three people first. Access is the ceiling of the conversation, and honestly, that makes sense. In large financial enterprises built on decades of legacy applications, murky integrations, and pipelines that nobody fully documented, just getting the data somewhere useful is still a meaningful achievement.
The problem is that "getting the data" is already more complicated than most leaders realize. The moment data leaves its source system, decisions are being made about it. Decisions that quietly change what it means. And if you don't know those decisions were made, you don't know what you're actually looking at.
That's where lineage comes in, and why it matters even before you get to the outcomes leaders should be asking for.
Below, I’ll walk through (1) what “access” really delivers, (2) the abstraction layer hidden inside every extraction, (3) the compounding problem of “data derivatives”, (4) a concrete example – encoding and precision – where this gets expensive, and (5) what business leaders should be asking for instead.
When a business team asks for access to data, they almost always receive something that has already been processed for their consumption. Someone – usually a data engineer or database administrator – sat down with the source system and made a series of decisions:
These decisions are reasonable. Business consumers don’t want raw operational data; they want something readable without extraneous noise. But every one of those decisions encodes logic and judgment that doesn’t travel with the data. The output looks complete – and to the business user, it looks like the source of truth – but it is already an abstraction.
I find it useful to think of an extraction as a translation. Someone translated the operational reality of a data storage system into a business-readable view. Like any translation, choices were made: what to keep, what to drop, how to render concepts that don’t map cleanly across contexts. And like any translation, those choices can quietly change the meaning.
When a business leader looks at the extracted view, the assumption is usually that the data was “moved and shifted” – that is, copied with fidelity. That assumption is possible. In my experience, it is also highly doubtful. Logic gets applied at the moment of extraction, and unless someone deliberately captured and shared that logic, it is invisible by the time the data reaches a dashboard.
Here is where it gets harder.
Once an extracted data set exists, other people start using it. And why wouldn't they? There is already a data access path. The alternative - forging a new data access path - is the full corporate yellow tape headache: hunting for a charge code, filling out a technical work request that Business can’t quite decipher, watching that ticket age in a queue, and depending on legacy data SMEs who left the company in 2019. The extracted data set skips all of that. Already shaped for consumption, already lightly documented, already trusted by some peer team who vouched for it in a meeting six months ago. So the next team builds a report off it. Or creates a derivative data set for their own use case. Or both. What they don't realize is that the easy path and the right path may not be the same one.
They use it because it’s available and easier than starting from scratch – it’s already shaped for consumption, already lightly documented, already trusted by some peer team. So they build a new report off it. Or they create a derivative data set for their own use case. Or both.
That derivative is now an abstraction of an abstraction. The further you move from the originating system, the more layers of unrecorded judgment sit between the business decision and the operational event the data was supposed to describe. By the third or fourth hop, the question “where did this number come from?” can be genuinely difficult to answer – even for the team that produced the report.
Let me make this concrete with an example I keep encountering.
When data is moved between systems, engineers make practical choices about how to package it. One of those choices is how to handle numeric precision. A value originally stored at six decimal places in the source might be packaged at four, or two, depending on what the receiving system supports – or simply what the engineer is most familiar with.
In some industries, that’s fine. In financial services, insurance, and healthcare, it is often not fine. A decimal place in an interest rate, a reserve calculation, or a pricing model can represent material variance. Once precision has been silently reduced, the data is no longer the real data – it is an approximation that looks identical to a casual reviewer. The business consumer assumes they’re working with the underlying record; in reality, they’re working with a rounded version of it that was reshaped during packaging.
This is exactly the kind of change that lineage is built to surface. Without lineage, you can’t tell that anything happened. With lineage, the precision change is documented, traceable, and reviewable.
Regulatory frameworks have been ahead of business intuition on this point. BCBS-239 requires banks to demonstrate the accuracy, completeness, and timeliness of their risk data – which is impossible to defend without lineage. ORSA and Solvency II require insurers to substantiate the data flowing into solvency and capital calculations. None of these frameworks ask whether you have access to the data. They ask whether you can prove what the data is and how it got there.
For institutions operating under these regimes, lineage isn’t a nice-to-have analytics enhancement. It is the substrate that makes the rest of the data conversation defensible.
If “give me access to the data” is the wrong ask on its own, what’s the right one? In my view, business leaders should be asking three questions every time a new data set lands on their desk:
These questions don’t replace the access conversation – they extend it. Access is the entry point. Lineage is what makes access trustworthy.
The reason business teams don’t ask for lineage isn’t that lineage doesn’t matter. It’s that the absence of lineage rarely announces itself. The data looks fine. The dashboard renders. The report mostly ties out. The risk lives in the assumptions you didn’t know you were making about what the data went through to get to you.
If your business teams are only asking for access, you have a gap – and in legacy environments where decades of undocumented logic sit between the source and the report, that gap is widest. The fix is to start asking for lineage too.
Zengines Contextual Data Lineage is built for the environments where the lineage gap is widest – large financial enterprises with critical business logic locked inside COBOL, RPG, PL/1, and AS/400 code. We extract that embedded logic, make the data path visible, and give your teams the evidence trail they need to defend their numbers to auditors, regulators, and themselves.
If you’re working through a BCBS-239, ORSA, or Solvency II mandate, a planned mainframe migration, or a growing trust gap between your business teams and the data they consume, we’d like to hear about it.
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